Rita is a senior marketing and communication executive with more than 20 years’ experience in corporate positioning, social and behaviour change marketing.
Rita currently holds the role of Executive Director Marketing and Campaigns at TfNSW. In this role she leads a team charged with: positively positioning public transport and driving patronage growth (most recently through Opal), the development and delivery of an extensive road and maritime safety campaign program focussed on reducing death and injuries across NSW and using communications to minimise disruption to Sydneysiders brought about by the traffic changes required to facilitate the rollout of the biggest transport infrastructure program undertaken by the State.
Prior to joining TfNSW in early 2012, Rita held senior executive roles in the Government tourism sector including stints at Tourism NT and Tourism New Zealand, where she was accountable for global marketing and communications, branding, digital transformation projects, public affairs and media management.
Prior to this she worked in Public Affairs at Qantas, the United States Information Service and Quay Connection, a consulting practice providing social marketing and issues management counsel to a range of Government Departments including; Department of Prime Minister and Cabinet, Department of Immigration, Department of Health and Ageing and the Department of Education, Science and Training.
Rita holds a BA Hons Degree from Melbourne University and a Graduate Certificate in Business and Technology from the AGSM. She is a Fellow of the Australian Institute of Company Directors (AICD) and the Australian Marketing Institute (AMI) and has served as a non-executive director on a number of Government and not-for-profit Boards.